Facebook is an increasingly popular social networking site that helps us keep in touch with friends and stay up-to-date with the latest news and events. Educational tool, eLearning groups, sharing eLearning content and participating in eLearning course-related online discussions on Facebook, have been proven effective strategies for a large number of eLearning professionals. We have a large variety of tools available to us for social learning, the most notable being front-runners Facebook and Twitter.

There is no doubt that internet has changed the way people search for information, interact, buy products or services, and even learn. The nature of this social network enables the enhancement and support of eLearning, as it makes it particularly easy for your audience not only to connect and build relationships with their virtual classmates, but also to exchange eLearning information.

Facebook is mainly used for social connectivity and as an entertainment outlet, but studies have shown that it can also be used for facilitating learning activities. Universities across the globe are currently using Facebook to monitor, recruit, or dismiss students. Faculty members find it easier to approach their target audience via Facebook, and in many cases students prefer using Facebook for interacting with their classmates or downloading course material and communicating with lecturers than using their University’s official software. Facebook is such a widely used platform that most everyone will have an account, so it becomes easy to network and interact with other virtual students. What’s more, most people know how to use Facebook, so they don’t have to learn yet another platform before learning can take place. It’s also relatively easy to create apps for Facebook, making it a great canvas for developers to add cool new functionality.

It can be concluded that using Facebook for supporting your eLearning services has many benefits for the eLearning provider and for the end user. The eLearning provider can connect in a fast and cost effective way with his target audience and gain valuable insights. The learner can have access to exclusive content, connect with other learners, and learn in a social way. As an eLearning provider, you should always make sure that you promote truthful and accurate information and promote real offers via your social media channels, as bad news travel faster than good news, and negative comments and reviews can shutter your brand image beyond recovery. Facebook is a part of million student lives. Students use Facebook for communicating with friends and playing games. Since they use Facebook frequently and comfortably, we may exploit this entertainment-oriented site as an edutainment tool. Although there are many tools available for eLearning, Facebook seems to be one of the most effective tools because students generally respond to discussions quickly and are comfortable enough in their “space” to share their information and opinions. By using Facebook in learning, the role of students can therefore shift from only receiving knowledge to both searching and sharing their knowledge.

Facebook is used for discussion, sharing video and document links. Students actively and quickly participated in both asking and answering a lecturer’s questions. In addition, students also shared their new knowledge even after the classes have ended and grades were assigned.

Facebook is such a powerful eLearning tool and may be perceived as a distraction for online learning audiences. It can transform even the dullest subject matter into interactive and engaging  eLearning activities for your online learners, regardless of their age, educational background, or learning goals. It’s versatile and collaborative; the perfect match to enhance the effectiveness of your eLearning course for the benefit of your audience.


Article by Blessing Bassey

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