Technology plays a very significant role as a data-driven approach to fashion, using data analytics and social listening tools to identify trends and learn more about consumer preferences and deliver what consumers want when they want it. Technology helps us collaborate with our manufacturers and suppliers overseas using 3D renderings to display fashions pieces and communicate design and construction details which helps make decisions more quickly and move products faster.
Deploying the right technologies in fashion will be able to enhance competitive advantage by personalizing products and shopping experiences. The innovation of new materials, new designing software, new body scanning equipment, 3-D printing, and sensor enriched textiles are only some of the new technologies emerging today. The new technologies will help all design fields to innovate for new and improved clothing and textiles. It is only natural that we will want to bring our technologies closer and closer to our bodies, fashion could be the stepping stone that bridges handheld technology and bionics on the way to the synthesis between humans and machines.
The work of designing fashion and textiles is expanding, largely due to consumer demand that stretches beyond the aesthetic and sales potential. Designers and technologists will find their roles expanding due to increased consumer demands, newly emerging technologies, and societal and cultural issues. The biggest upside to technology in fashion will be the ability to offer consistency, and being able to personalize the customer’s shopping patterns.
As in other sectors, new technologies have begun to revolutionize how businesses in the fashion industry operate. Beauty brands with technology let people test combinations of beauty products on their phones. It’s the ideal mix of digital technology living in the physical world. By letting customers try clothes on virtually, the experience places no restrictions on the number of items that can be tried on, which means that customers may easily be persuaded to explore more items of clothing than they normally would in-store. It can also suggest clothing based on known user preferences or whatever is popular at the time, allowing for customers to broaden their horizons. As for online retailers, it could reduce the number of returned items, an industry-wide frustration.
Companies are experimenting with technologies; Adidas is working on 3D printed shoes, Nike is focusing on shoes that lace themselves (which actually began as a replica of the Mag shoe worn by Marty McFly in Back to the Future Part II), and Google/Levi’s Project Jacquard created a denim jacket that can connect to a smartphone. By touching the jacket sleeve in certain ways, you can control your phone. Diane Kruger famously stated, “what you wear is an expression of who you are,” our growing obsession with iPhones, Instagram, and technology as a whole will be reflected in the direction the clothing and wearable industries take in the coming decades.
Another is plasma technology – an eco-friendly technique to modify the surface of the textile fabrics and increase the adhesion of the deposit materials. Plasma treatment improves the surface without changing the bulk properties of the material. However, the plasma treatment has improved the dyeing, hydrophobic, hydrophilic, wicking, colorfastness, pill resistance etc. The manufacture of textiles provides an economic boost to many countries in the world.
To meet today’s challenges, you must be innovative and I believe we have yet to see the impact of new technologies which develops more efficient systems and modernize operations brought people closer who were separated by distance by the day.
Article by: Blessing Bassey